Community development

Capitals impacted

Strategic focus areas

  • S6

SDGs targeted

3.2 | 6.3 | 13.3

JSW Steel has worked towards making the community self-sufficient through initiatives like health camps, malnutrition eradication drives, mid-day meal programmes, long-term water management measures and watershed management project.

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JSW Steel focusses on strengthening its relationships with the communities through a meaningful and purposeful engagement. It implements a range of programmes that enables improved quality of life for people who are impacted by its operations. Over the years, JSW Steel’s continuous efforts have resulted in better education, better health, better employment, better infrastructure and better sanitation for the local communities.

“Driven by the vision and transformative spirit of our founder Mr. O. P. Jindal, we, at JSW Steel, are committed to bring a positive change in the lives of our local communities. The organisation has strategically invested in projects that aim to solve the fundamental issues of the locals by providing opportunities and infrastructural support, thereby helping them lead a meaningful life. A testimony to the impact of these projects is the fact that our initiatives touched more than four lakh individuals across geographies in FY 2018-19.”

Mr. Ashwini Saxena

Chief Operations Officer – JSW Foundation

The Company contributes towards CSR with the aim of mitigating the major challenges faced by the communities across all locations where it has operations. The interventions focus on programmes aimed at creating development models that can be replicated at scale and adopted across geographies with similar issues.

Our approach to CSR

JSW Steel’s CSR approach is based on a framework that is developed to identify key stakeholder groups, including the local community, the local government or bodies, academia and research institutions, investors, etc. The CSR interventions are wholly based on the needs assessed through community engagement, backed with a definitive structure arising from the identification of needs of the local area and the existing systemic gaps.

Natural resource management is one of the key areas identified for addressing the basic issue of poverty. Leveraging the substantial work that had been done around watershed management, steps were taken to develop synergies, thereby improving agricultural productivity and generating livelihoods. Another area that has received renewed focus is the gap in the field of education that is being bridged through the provision of supplementary teachers.

Overall, the Company has aligned its CSR programmes to the key areas of health and nutrition, education and learning, agri-initiatives, livelihood, sanitation, water conservation and augmentation, biodiversity promotion, skill enhancement, and art, culture and sports.

JSW Foundation, the CSR arm of JSW Steel, administers the planning and implementation of all the CSR interventions. It is guided by the CSR Committee appointed by the Board, which reviews the progress from time to time and provides guidance as necessary. The CSR projects are designed looking at a multi- year time horizon. They are executed in partnership with suitable implementing partners who are identified following a rigorous due diligence process. Joint periodic reviews of the project with the partner form the basis of course corrections from time to time. Indicators identified at the project conceptualisation stage are used to ascertain its impact. Projects also include a defined phase-out strategy, ensuring that they are adopted by the community.

During FY 2018-19, the Company’s contribution towards CSR stood at `63 crore.

For detailed information on CSR spend, refer to Annexure D of Directors' Report

Contributing to the Swachh Bharat Mission

Vijayanagar

A waste collection and disposal initiative was launched in 12 surrounding villages, covering 20,000 households and 1,400 commercial entities. With a daily collection of 5 MnT of waste, the initiative has also generated a revenue of `90,000 by sale of dry waste in a year.

Salem

The Company constructed two toilet blocks for about 500 students studying in government schools to provide safe sanitation facility.

Swachh Survekshan Award 2019

The public toilet constructed at Marine Drive, Mumbai by JSW Foundation was awarded the "Swachh City Award" by the Government of India - Ministry of Housing and Urban Affairs, in recognition for its innovation and best practices.

This smart sustainable innovation in public utilities includes:

  • 90% less sewage
  • Intelligent sewage disposal
  • Solar powered
  • Vacuum technology that saves 90% of freshwater
  • Weathering steel
  • Unique design

Women empowerment

Vijayanagar

  • Women are being mobilised for the formation of Self Help Groups (SHGs) by offering them a range of social and economic options, along with necessary support measures to enhance their capabilities, thereby empowering rural women socially and economically.
  • Rural women in the surrounding areas are also being provided with a dignified employment opportunity by engaging them in BPO work.
  • Women are also being trained in areas such as textile and apparel, and beauty therapy.
  • A total of 4,187 women were covered under different women empowerment initiatives.

Water, environment and agriculture

Salem

  • To alleviate perennial water problems faced by the local communities, provision was made to provide drinking water for them throughout the year, besides arranging for water tankers during summers.
  • A long-term water management plan was designed for a five- year horizon. Conserving rain water and creating safe drinking water sources were the pillars of this plan, along with strong partnerships with local NGOs, panchayats and National Bank for Agriculture & Rural Development (NABARD) for successful implementation.
  • Measures such as field bunds, farm ponds, loose rock check dams, water body strengthening, etc. were implemented in seven nearby villages covering an area of 1,228 acres and benefitting 658 new farmers.

Vijayanagar

  • In its commitment to offer sustainable prosperity to the farming community, the Company treated 17,400 hectares of land through watershed management around the facility.
  • On the occasion of World Environment Day, support was extended to ISHA nursery for raising 3,00,000 saplings, besides planting 5,000 trees in the surrounding villages.

Promotion of education

Salem

The following projects were implemented through collaboration with government schools in the surrounding villages.

Remedial education

In partnership with ISHA Education, 22 teachers were trained in remedial methodology and placed in government schools to provide remedial education for students from classes 6th to 9th.

Education for specially-abled children

With an aim to guide and assist parents, siblings and other family members on how to train their disabled children, funding was provided to construct a classroom for the specially-abled children in the Government Boys Higher Secondary School premises.

Health

Working towards the aim of improving the health of the local community, the following initiatives were undertaken:

  • Health camps
  • Awareness drives on topics such as HIV AIDS and general hygiene
  • Malnutrition eradication drive
  • Paediatric health camps
  • Provision of vehicle for government hospitals

Promotion of sports

Working towards the aim of improving the health of the local communities, the following initiatives were undertaken:

  • Cricket tournaments and sports meets are conducted to nurture young talent in the Salem district
  • In honour of the Group’s founder, JSW Steel conducts Shri O.P. Jindal Memorial Cricket Tournament to mark his birth anniversary every year on 7th August. It was conducted between 16 engineering colleges this year

JSW scholarships

To encourage students to excel academically, meritorious students from surrounding villages are rewarded with scholarships. Scholarships such as JSW Rural Scholarship, O.P. Jindal Memorial Scholarship and 10th Toppers Scholarship are offered to students every year.

Scholarships received by the students

Name of the scholarship Nos.
10th Toppers Scholarship 24
JSW Rural Scholarship 101
O.P. Jindal Memorial Scholarship 8
Total 133
  • JSW-Salem District Cricket Association (JSW-SDCA) Cricket League is conducted to nurture young talents in the Salem district and 198 cricket matches have been conducted so far
  • JSW Steel supported the Government ITI in Mettur for conducting sports meet by sponsoring the prizes and sports uniforms for the students

Rural infrastructure development

  • JSW Steel built all-weather roads for local villagers, thereby benefitting more than 650 individuals

Awards and accolades

  • JSW Steel has been awarded the DJSI RobecoSAM Sustainability Industry Mover Award in 2018
  • JSW Steel was also awarded the Skillsoft Global Innovation award for creating an impact in the manufacturing sector
  • The Company was conferred with the Golden Peacock Environment Management Award - 2018
  • The Company was honoured with the trow Care India Environment Management Award - 2019