Trade-offs

Assessing the impact of our actions

At JSW Steel, our integrated thinking process serves as the benchmark for organisational decision making. As the organisation progresses towards delivering on its strategic priorities, it identifies the various positive and negative impacts it makes on internal and external stakeholders, represented through capitals.

CAPITALS Financial capital Manufactured capital Intellectual capital Human capital Social and relationship capital Natural capital
 
STRATEGIES IMPACTS
S1
STRATEGIC GROWTH

The Company’s organic and inorganic strategic growth initiatives are fuelled by large investments, which may temporarily reduce the financial capital.

The organic and inorganic strategic growth initiatives would result in an addition of steelmaking assets.

The growth initiatives would result in acquisition of new technologies and technical knowhow, thereby enhancing JSW Steel’s technical capabilities.

As the Company grows, the cumulative strength, skills and competencies of our workforce increase, thus positively contributing to the human capital.

As JSW Steel expands its operations, the number of stakeholders positively impacted by the Company increases, while simultaneously enriching the relationship with the existing stakeholders.

Since the Company operates in a resource intensive business, its dependence on natural resources would increase proportionately with the growth initiatives. However, to minimise any negative impact on nature, JSW Steel adheres to global efficiency norms and standards, which will help improve the environmental performance of its operations.

The resultant growth due to the strategic initiatives would positively impact the capital in the long term.

S2
DIVERSIFICATION OF PRODUCT PROFILE AND CUSTOMER BASE

A diversified product range results in better profit margins, effected through better product mix. This positively impacts profitability of the Company.

Diversification of product profile and customer base will be achieved through larger number of SKUs and enhanced manufacturing capabilities.

The development of new product range provides competitive advantage to the organisation, while enhancing the stock of intellectual capital.

Diversification of product profile and customer base would be achieved by enhancing the skillset of the workforce.

A diversified product range would increase the marketability of the products, thus enhancing the customer base.

Development of new products with better environmental performance will enable customers to use less material, and utilise products with better lifespan and improved productivity, thereby positively impacting natural capital in the long term.

S3
BACKWARD INTEGRATION

Since value chain integration involves significant cash outflow, financial capital would see a negative impact in the short term.

Backward integration will inevitably result in the addition of physical assets.

Value chain integration would enhance the cumulative knowledge of different activities in the steel value chain.

Improved integration will increase the workforce along with its knowledge about the steel value chain, positively impacting the human capital.

Backward integration would increase the total number and types of stakeholders of the Company. This would also further benefit vendors, customers and communities.

Value chain integration would in-effect increase the cumulative environmental footprint of the Company. However, JSW Steel is committed to following international norms and best practices to minimise the environmental impacts of all its operations.

In the long term, the returns that emerge from enhanced value chain synergies will outweigh the costs.

S4
FOCUS ON RESOURCE OPTIMISATION

Optimal utilisation of resources would help reduce operational cost and lead to higher profitability.

Improvement in utilisation of resources would be partly achieved by technology upgradation of the manufacturing capacity.

Deployment of the latest technology and processes to optimise the resource utilisation would positively impact the stock of intellectual capital.

This strategy would improve the per person productivity of the Company, fuelled by improvements in the skillset of the employees.

Focus on resource optimisation would enable the Company to offer better products at competitive prices to its customers. This will lead to enhanced customer satisfaction.

Judicious utilisation of resources would enable the Company to produce more with lesser impacts on the natural environment.

S5
PRUDENT FINANCIAL MANAGEMENT

Prudent financial management would result in optimal capital allocation and reduce the cost of capital.

Robust financial performance achieved due to prudent financial management would help in fuelling growth capex.

Prudent financial management would make additional resources available for increased R&D investments thereby enabling the Company to build competitive advantages with futureready capabilities.

This strategy will enhance the Company’s growth prospects, further providing growth and development opportunities for employees.

Financial discipline helps give better returns to the Company’s stakeholders, while simultaneously supporting the society.

The Company gives utmost importance to reducing its environmental impact at all times, and its prudent financial management makes available capital for continued investment in environment friendly technologies and processes.

S6
MAINSTREAMING SUSTAINABILITY IN BUSINESS IMPERATIVES

Actively investing in acquiring better technology and assets, would result in higher outflow of funds initially.

In order to enhance the overall sustainability performance of the operations, upgradation of manufacturing capabilities to comply with increasingly stringent environmental norms would positively impact the stock of manufactured capital.

Development and deployment of latest technology and knowhow helps enhance the environmental attributes of the Company’s operations.

Improvements in the sustainability performance of the Company would also include provision of a safer work environment for the workforce.

Better and harmonious relations with the local communities and the society in general will be supported by the Company’s CSR activities.

Due to the nature of JSW Steel’s business, natural resources are extensively utilised across operations. However, embedding sustainable practices across facets of operations – including better management of resources, waste and emissions – results in reducing impact on the environment.

Investments to enhance the sustainability performance of the business would result in long-term financial benefits.

  • Short & long term
  • Short term
  • Long term
  • Positive impact
  • Negative impact